• Novena Global Lifecare


Novena Global Lifecare reinforces its position as a Medical and Dental Aesthetics authority with the appointment of a renowned home-grown Aesthetic Dentist.

Singapore, 15 April 2019

Dr Gerald Tan, a household name in the field of Aesthetic Dentistry in Singapore, has been appointed as the Global Head of Dentistry in the fast growing Novena Global Lifecare Group. The integrated healthcare platform is one of the largest Aesthetic Healthcare players in the world with total group revenue of over US$100 million. The announcement of this new strategic partnership is part of a roadmap for developing game-changing concepts in affordable Medical and Dental Aesthetics.

“We are excited about being a key cornerstone partner of the Novena Global family, with its trailblazing plans to change the face of Aesthetic Dentistry on an international level,” says Dr Tan, who founded Elite Dental Group in 2013  with a vision to eradicate dental anxiety often associated with aesthetic dental procedures.

“We look forward to synergising our expertise in elevating Aesthetic Dentistry through technology and an outstanding patient experience, with Novena Global’s passion for healthcare innovation and immense global infrastructure.”

The group is looking to unveil a target of up to 10 new Dental Aesthetics outlets over the next two years. They will offer pocket-friendly, tech-driven aesthetic dentistry services, designed by Dr Tan and his team. Specialist and General Dental Services will also be offered to cater to the diverse dental needs of every patient. Novena Global Lifecare is also committed to amplifying its international Dentistry footprint through a strategic growth plan, with global dental acquisitions and organic growth in the pipeline.

This move is perfectly timed to coincide with rising global demand for a perfect smile. Cosmetic dentistry ranked the highest amongst nonsurgical treatments considered by Americans, according to a 2018 survey conducted online by The Harris Poll on behalf of community website RealSelf. Just as how Novena Global has disrupted the medical aesthetics and health screenings segment with high quality, value-priced offerings for the public, this new partnership with Dr Gerald Tan will herald a new era of accessible Aesthetic Dentistry.

Dr Tan is well positioned to usher in this disruptive change.

After a 12-year education in the prestigious Anglo-Chinese School, he obtained his Bachelors Degree in Dental Surgery from the Faculty of Dentistry, National University of Singapore. And subsequently obtained post-graduate qualifications from the Royal Colleges of Surgery in Sydney and London.

He was nominated by his peers to be the youngest and longest serving President of the Aesthetic Dentistry Society of Singapore, and is extensively trained in innovations in Aesthetic Dentistry, Smile Makeovers with Digital Smile Design and Full Mouth Aesthetic Rehabilitation with Dental Implant Surgery. As of 2019, he is one of only two dental surgeons in Singapore who is recognised with membership in the prestigious Joint Dental Faculties, Royal College of Surgeons of England. He has successfully completed smile makeovers for over 3000 patients in a 16 year career and counting.

As such, Elite Dental Group has been devoted to refining the art and science of Dental Aesthetics, using technology such as Computer Guided Surgery and Cad-Cam, coupled with expertise in soft skills refined over years of practice, to achieve long lasting smile makeovers for their patients. Dr Tan has the conviction that everyone deserves a confident, attractive smile and this can be achieved by Elite Dental Group’s core mission of eradicating dental anxiety and delivering outstanding service that is affordable.

“Elite Dental Group has demonstrated an unparalleled level of care for patients seeking dental aesthetic enhancements, grounded in innovative and evidence-based dental science. These are key areas that align with the values and mission of Novena Global Lifecare to drive specialty dental services in the region. With Dr Gerald Tan at the helm of the Dental Division, we look forward to disrupting the dental space and to change the negative perceptions of dentistry globally.” says Nelson Loh, Co-founder and Executive Chairman of Novena Global Lifecare.

About Elite Dental Group

Elite Dental Group was founded in 2013 with a purpose: to change the negative image of dentistry. The Elite Dental Group is a modern holistic oral care center dedicated in the business of quality oral care and cosmetic dentistry with its key practice mandate to ensure all their specialists are continuously upgrade their skills by attending advanced training around the world and be in the know of the latest technological advancements. The group aims to provide a comprehensive range of general and specialist dental treatment, all under one roof to give  patients well-rounded care.

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